The 1950s were a time of harsh creams and drying shampoos. The world clamored for a change and they found it with the release of White Rain Lotion Shampoo. Over time, the product line has grown to include hairsprays, conditioners, soaps and body washes. Thanks to a formula that left hair silky smooth and refreshed, the beauty industry has never been the same. With a value price and time-tested performance, White Rain remains the beauty solution of choice for millions worldwide.