Modern formulas with proven ingredients,made accessible for every routine.

Elevated Results. Everyday Value.

Benefit-led collections crafted for your hair needs.

Smooth. Repair. Volumize.

Hydrating masks, leave-ins, and conditioners that nourish and strengthen.

Self-Care That Delivers

Where Frizz Meets its Match

Powered by nourishing oils and smoothing ingredients, our Anti-Frizz Collection deeply hydrates, softens, and helps control flyaways without weighing hair down. A weekly reset for smoother, healthier-looking strands.

Clean That Shows

Soft, manageable, healthy-looking hair begins with the right foundation. White Rain shampoos and conditioners are crafted to cleanse gently, condition deeply, and keep your routine simple — and effective.

Elevated Formulas

The White Rain+ collection is designed around specific hair needs — from frizz control and deep repair to weightless volumizing — using carefully selected ingredients that support smoother, stronger, fuller-looking hair with every use.

Where Frizz Meets its Match

Powered by nourishing oils and smoothing ingredients, our Anti-Frizz Collection deeply hydrates, softens, and helps control flyaways without weighing hair down. A weekly reset for smoother, healthier-looking strands.

Clean That Shows

Soft, manageable, healthy-looking hair begins with the right foundation. White Rain shampoos and conditioners are crafted to cleanse gently, condition deeply, and keep your routine simple — and effective.

Elevated Formulas

The White Rain+ collection is designed around specific hair needs — from frizz control and deep repair to weightless volumizing — using carefully selected ingredients that support smoother, stronger, fuller-looking hair with every use.

Trusted for Generations

From Daily Essentials to Targeted Treatments. Delivering Care that Works.
Shop White Rain

White Rain+

Elevated Care. Visible Results

Performance-driven formulas powered by targeted ingredients.

White Rain Specialty

Targeted Solutions

Discover benefit-led collections crafted to deliverable noticeable results at an everyday price.

White Rain

Trusted Since 1952

Everyday essentials for effortless routines.

Before & After

Results You Can See. Confidence You Can Feel.

Before
After
Trusted Since 1952.
Accessible Beauty.
Results You Can Feel.
Everyday Confidence Starts Here.

Our history

Since 1952, White Rain has been a trusted name in American households, delivering dependable hair and body care at an everyday value. Built on a legacy of quality and accessibility, we continue to evolve with modern, benefit-led formulas designed to meet the needs of today’s routines — without losing the heritage that made us a staple for generations.

Our customers are saying

This was my first time trying this brand, and I was excited to see how it would work on my long, naturally wavy hair. Frizz is something I deal with regularly, so I'm always looking for products that can help tame it without weighing my hair down. The first thing I noticed is that the shampoo has a very thick consistency. Because of that, it doesn't lather as much as some other shampoos I've used, but it still spread through my hair easily. It also has very little scent, which I actually appreciated since I prefer products that aren't heavily fragranced. The results were what impressed me the most. After my hair dried, my waves looked more defined, and I had noticeably less frizz than usual. My hair felt clean without feeling stripped, and I didn't need as many styling products to get my waves under control. If you have wavy or curly hair and are looking for something that helps define your natural texture while keeping frizz to a minimum, this shampoo is definitely worth trying.

Scott

The White Rain+ Volumizing Conditioner is a solid option if your main goal is adding body and fullness, especially for finer hair types. One of the first things I noticed is how lightweight it feels—it doesn’t weigh the hair down, which is important for maintaining volume. The scent is also very light and not overpowering, making it a good choice for anyone sensitive to fragrance.

In terms of performance, this conditioner does a nice job of making hair feel thicker and giving it a bit more structure. After drying, there’s a noticeable boost in body, particularly at the roots, which helps hair look less flat overall. It rinses clean without leaving a heavy residue, which also contributes to that fuller appearance.

That said, it leans more toward volumizing than deep conditioning. While it adds body, it may not provide enough moisture for very dry or frizz-prone hair on its own. Overall, it’s a good everyday conditioner if you’re looking to enhance thickness and volume without sacrificing a lightweight feel.

Viner

I love this shampoo! I have straight long thick hair with minor frizz in dry weather. This shampoo lathers up nicely and leaves my hair feeling soft and clean. I have noticed less dandruff, believe it or not. It smells really good too and isn't overpowering. The bottle it comes in is nice. I like that the pump top is a decent size and not tiny. I am very happy with the shampoo.

White Rain+ Repair Shampoo, Keratin, Collagen, Biotin and Argan Oil, Strengthens & Repairs Damaged Hair, Adds Shine and Smoothness, Sulfate-Free Hair Shampoo for Women and Men, 15 fl oz

Baby Saja

This mask has a thicker texture that coats my hair well without being difficult to rinse out afterward. My ends usually start feeling rough, but this helped bring back some softness and moisture.

The biggest difference showed up once my hair dried since it looked shinier and less frizzy than usual.

The Stah

I have naturally wavy 2A/2B hair, and I noticed a difference after just one use! My hair felt smoother, calmer, and much easier to manage without feeling weighed down.

I also love that it's made without sulfates, phosphates, parabens, phthalates, dyes, or DEA, so I feel good about using it regularly.

For the price, this is a fantastic value and a great option if you're looking for an affordable hair care product that actually works. Definitely worth giving a try!

Thechapstick

Trusted Since 1952

Over 70 years of dependable everyday care.

Quality You Can Count On

Effective products at affordable prices.

Perfect for Daily Regimens

Simple care that fits your daily routine.

Refreshing Formulas

Lather that leaves hair feeling fresh and manageable.