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Our History

The 1950s were a time of harsh creams and drying shampoos. The world clamored for a change and they found it with the release of White Rain Lotion Shampoo.

Over time, the product line has grown to include hairsprays, conditioners, soaps and body washes.

Thanks to a formula that left hair silky smooth and refreshed, the beauty industry has never been the same. Today, its extract is found along with other hand-selected Active Botanicals® in every bottle of White Rain.

With a value price and time-tested performance, White Rain remains the beauty solution of choice for millions worldwide.