White Rain®

A Beauty Revolution 60 Years in the Making.

The 1950s were a time of harsh creams and drying shampoos. The world clamored for a change and they found it with the release of White Rain Lotion Shampoo. Thanks to a formula that left hair silky smooth and refreshed, the beauty industry has never been the same.

To develop such a remarkable product, chemists looked to White Rain's namesake -- the delicate white rain lily. Known for its sweet scent and gentle moisturizing properties, the lily famously blooms after spring rain showers. Today, its extract is found along with other hand-selected Active Botanicals® in every bottle of White Rain. Over time, the product line has grown to include hairsprays, conditioners, soaps and body washes. With a value price and time-tested performance, White Rain remains the beauty solution of choice for millions worldwide.  

1956

1960s

1970s

Natural

1990s

2005

Body Wash

2014

Boutique Collection

2014

Active Botanicals